Sunday, August 07, 2005
Apple's Tipping Point: Macs For The Masses.
Apple's Tipping Point: Macs For The Masses
The Sweet Spot. Until January 2005, Apple had no iPod or PC products that served the mass market. With the launch of iPod Shuffle and Mac mini they have finally converged two product paths with the mass market in mind. This will not only drive more iPod sales (via the Shuffle), but also fulfill the promised "halo" effect of the iPod products as PC users jump to the Mac mini. Over the course of 2005, Apple will continue to dominate and grow its MP3 player market share, while steadily growing its PC business through the Mac mini.
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